O.015 Visual identification of 'Minimalliving'
Visual identity design of the 'minimalliving’ brand required developing an overall image and any graphic materials that would enable the company operate on the market. We started with the logo, which had to be in the spirit of 'warm minimalism’. Hence the decision to use a hand lettering typeface. The subsequent elements are the online store layout design, which was to be the main field of operation for the ‘minimalliving’ brand on the market. We also participated in designing graphics that are included in the company’s offer.
CATEGORY: BRANDING, GRAPHIC YEAR: 2012 AUTHORS: MATEUSZ KUO STOLARSKI